With this acquisition, TUI group -- the largest tourism company in the world -- strengthens its presence in the Italian market. TUI already operates in Italy with Serenade S.r.l. and Acampora Travel, active in hotel brokering and tourism services. TUI is also developing a second tourist village in Apulia and expanding its activities in Sicily.
Easy Market is a leader in electronic distribution of products and services for the tourism industry serving over 5,000 travel agencies.
With the Easy Market acquisition, TUI expands its services to travel agencies. At the same time, the Easy Market technology will provide a strong basis to increase consumer online products and services.
Paolo Pezzoli, founder of Easy Market, will continue in his position as Managing Director of the company.
About Easy Market
Easy Market S.p.A. is a technology company providing developemnt and delivery of Internet online travel reservation systems for travel agencies and has developed an integrated system for reservations of packaged tours, special packages, last minute offerings, traditional and low-cost air travel, hotels and car rental. Founded in 2000 by Paolo Pezzoli, the company received investments from the venture capital funds CIR Ventures and Wise Equity.
TUI is the largest tourism company in the world with over 18 million travelers per year, ¤18 billion of revenues, a fleet of 104 airplanes, 256 hotels, 80 tour operators, 3,600 company owned travel agencies, and 470,000 credit card customers.