Amadeus joins JVP and CIR Ventures in financing Celltick's global expansion as mobile operators look for proven techniques for increasing customer use of data services
New investor Amadeus Capital Partners led this round of equity financing. Existing investors JVP (Jerusalem Venture Partners) and CIR Ventures also participated in the round.
Celltick's dynamic idle screen product is the only commercial, tested and deployed offering in the market and is already being enjoyed by millions of mobile phone users. Operators who are already using Celltick to promote their data services include Hutchison India, China Unicom, Orange Israel and MTN Networks in Sri Lanka. A string of new customers were added in 2004 and are expected to launch the service in the coming months.
Celltick is currently in the process of penetrating the European market and the capital raised in this round of funding will be used to expand its global sales and marketing activities and cement its first mover advantage in interactive mobile broadcasting.
Celltick's dynamic idle screen product is a compelling solution to a problem shared by all mobile operators: the slow adoption rate of data services.
LiveScreen, Celltick's main product, displays free, silent and non-intrusive messages on mobile handsets while they are in idle mode - just like a screen saver. These can be news headlines, sport reports, traffic updates, multi-user games and more.
When users see a message that interests them and want to know more, they simply click on the OK button. A menu opens and presents various options based on the data services offered by the operator. For example, a video news report could be offered, or an automatic link to a WAP site or web page, or an SMS message with more information. A second click launches the desired service.
LiveScreen uses Celltick's interactive Broadcast technology enabling news and other content to be transmitted to millions of users instantly: a genuine mass-market offering.
Interest in Celltick is increasing as revenue from voice services reaches a plateau and operators look for new ways to increase the use of, and revenues derived from, data services. The global market for value added data services is predicted to grow to $48 billion by 2007, but this will only materialize when the mass market adopts data services. With Celltick's platform, operators gain a cost-efficient tool to promote their data products.
Celltick's commercial deployment has validated the system's ability to drive data services adoption, with 25%-32% of LiveScreen enabled users becoming regular consumers of data services (compared with 2%-5% before deployment).
Celltick Technologies is the premier provider of mobile interactive broadcast solutions that enable mobile operators to strengthen their brand and increase ARPU significantly by promoting use of existing VAS based on SMS, WAP, MMS, voice and USSD. The platform generates mass VAS usage from day one, ensuring a quick return on investment.
Founded in 2000, is active in Europe and Asia, with offices in the UK, India and China with operational headquarters in Israel. More information about how Celltick enlivens idle handsets and increases VAS revenues is available at Celltick's website: www.celltick.com.