21 July 2011
London, United Kingdom
The BlackBerry Alliance Program supports software developers and content providers who offer third-party or custom applications for the BlackBerry platform by providing access to resources in development, marketing and training.
As the pioneer and leader in home screen marketing, Celltick has already teamed up with more than 50 operators around the world. The Company delivers content and promotions to the home screen of more than 130 million mobile phone users and is growing its reach by 5 million consumers per month. With its new BlackBerry offering, Celltick aims at enabling mobile operators to offer highly targeted content and promotions directly to the home screens of their BlackBerry subscribers when the handsets are in idle mode. The content services are delivered through its acclaimed LiveScreen® service utilizing its established cell broadcast technology infrastructure and GPRS-based connectivity. The new service will provide enhanced capabilities and an enriched user experience to BlackBerry smartphone users while maintaining minimal bandwidth consumption for the operators. The LiveScreen® service allows users to personalize and interact via the home screen of their BlackBerry smartphone and also share information from the content services via social networking channels.
"We are very excited to become a Select Partner in the BlackBerry Alliance Program as BlackBerry is one of the most recognized smartphone brands in the industry," said Ronen Daniel, CEO of Celltick. "Our LiveScreen® mobile marketing and advertising service is already very well received by mobile operators looking for ways to delight subscribers and increase revenue streams. BlackBerry smartphone users will now also appreciate having the option to opt-in for content that is relevant to them right on the home screen of their smartphone."
Celltick is the world leader in mobile home screen marketing. For more than 11 years the company has been following its vision of turning the mobile home screen into a key space for content and brand promotion. During that time it has won multiple industry awards, grown dramatically and deployed its LiveScreen® solution for more than 40 major operators across 3 continents. Today it already reaches 133 million users worldwide and generates more than 150 million transactions each month. Celltick's headquarters and R&D center are in Israel while the company is present in 20 countries and has subsidiaries in the United Kingdom, Russia, Brazil, Singapore and India.