Celltick's LiveScreen® Mobile Marketing & Advertising Business wins 2011 Red Herring Top 100 Europe Award

30 May 2011

London, United Kingdom

In a recent awards ceremony in Amsterdam, Celltick secured a place in the prestigious Red Herring Top 100 list, honoring the year's most promising private technology ventures from the European business region.

Celltick was selected as a winner based upon the company's technological innovation, management strength, market size, investor record, customer acquisition, and financial health.

Celltick has established a comprehensive Mobile Marketing and Advertising network for the delivery of relevant content directly to the home screen of mobile consumers, regardless of the handset type. The company's patented LiveScreen® technology is currently installed at more than 40 prominent mobile operators and connects consumers to a wide community of content providers, advertisers and social media players. Within this eco system, Celltick runs a fully managed marketing and advertising service over LiveScreen® on behalf of its partners. The service includes the end-to-end development and execution of targeted campaigns along with an in-depth analysis of the resulting consumer behavior.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Celltick embodies the vision, drive and innovation that define a successful entrepreneurial venture. Celltick should be proud of its accomplishment, as the competition was very strong."

"Over the last 3 years we've been on a challenging journey, transforming our company from an established technology player with a strong knowledge of the mobile ecosystem into a fast growing media company", said Ronen Daniel, CEO of Celltick. "Our broad coverage enables our customers to interact with millions of consumers on a daily basis, engaging them through the home screen of their mobile phones", he continued.

About Celltick

Celltick is the world leader in mobile home screen marketing. For more than 11 years the company has been following its vision of turning the mobile home screen into a key space for content and brand promotion. During that time it has won multiple industry awards, grown dramatically and deployed its LiveScreen® solution for more than 40 major operators across 3 continents. Today it already reaches 133 million users worldwide and generates more than 150 million transactions each month. Celltick's headquarters and R&D center are in Israel while the company is present in 20 countries and has subsidiaries in the United Kingdom, Russia, Brazil, Singapore and India.

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