Celltick wins contract with MTS Ukraine worth over $5.7m. MTS to deploy Celltick's LiveScreenT Media solution.

March 31, 2008

London, 31st March 2008 - Celltick Technologies, the pioneer of active mobile marketing solutions, has today announced winning a contract worth over $5.7m with MTS Ukraine. The agreement will bring interactive cell broadcasting to MTS's subscriber base of 19.8m and enable it to drive take up of value added services such as information and entertainment services.

"This is a very exciting opportunity for Celltick," comments Stephen Dunford, CEO Celltick. "This gives us entry into one of the largest operators in the world and is the first venture of many that we hope to generate through our strategic partnerships in this rapidly developing and high growth region."

Celltick will be working on the deployment in conjunction with SITRONICS Telecom Solutions, a leading provider of telecommunications IT and microelectronic solutions in Russia and the CIS.

MTS is the largest operator of cellular communication in Russia and CIS countries. It is the leading operator in Ukraine with over 4,500 base stations but its licence portfolio also includes the majority of regions of Russia, Belarus, Uzbekistan and Turkmenistan. Combined with the population living within an operative range of its network, MTS has a potential customer base of 230 million people making it one of the largest operators in the world. MTS will be using Celltick's premium LiveScreenT Media products in order to help drive take up of value added services and promote mobile advertising opportunities.

Celltick continues to build momentum for its LiveScreenT Media product, now deployed by over 25 operators globally. The platform broadcasts targeted marketing messages across the idle screen of mobile phones, turning the handsets into a series of personal interactive billboards. With a reach capacity of 200 million users, generating over 35 million monthly transactions, Celltick's innovative marketing medium provides operators with compelling new ways of communicating with their customers and generating additional revenues.

About Celltick:

Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreenT Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick provides managed services for mobile operators to turn their mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.

www.celltick.com

About MTS Ukraine:

The network JSC «Ukrainian Mobile Connection» (MTS-Ukraine) involves more than 95% of Ukrainian territory on which lives 99 % of population. Company supplies more than 19,81 million of subscribers. Owns licenses to give mobile (standard of GSM-900/1800, CDMA-450), stationary and international/intercity connection. Provides services of international roaming on five continents. Receipts for 2006 made $1,49 milliards.

For more information please contact:
Cristina Whittington
Nelson Bostock Communications
Cristina.whittington@nelsonbostock.com
Tel: +44 (0) 207 7229 4400


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