February 17, 2009

Claro mobile customers will now have access to breaking news and other valuable information as the Brazilian carrier launches Canal Ideas, which broadcasts free information on various subjects to the idle screen of mobile phones.

Operated by Celltick's LiveScreenT Media platform, the new service broadcasts adverts, entertainment, sports and news content directly to the idle screens of Claro Brazil's mobile subscribers. Customers responding to messages are diverted to a WAP page or receive an SMS response depending on the handset type and capabilities. The service also offers purchase of premium content and participation in polls and quizzes.

The service is currently available to Claro GSM customers, with a 128K SIM cards in area codes 14, 16, 17, 18 and 19, in the state of São Paulo and state of Rio de Janeiro, in area codes 21, 22 and 24. In the coming months the service will expand to additional regions.

"With Canal Ideas, Claro's customers will receive ongoing information and also participate in other interactions that the service provides," says Fiamma Zarif, Claro's Value Added Services and Roaming Director.

Stephen Dunford, Celltick CEO said: "We are very excited to be supporting Claro Brazil in the launch of Canal Ideias. Mobile marketing is taking off as a medium around the world and the new service will allow Claro Brazil to capitalise on this potential as well as deliver increased value to its subscribers."

About Celltick


Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreenT Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators. Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents. Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.

Celltick Press Contact:

For comprehensive survey results and any other press inquiries:

Stacy Fassberg
PR Coordinator
+972 544 234 976

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