February 11, 2009
Cupertino, CA, USA

Ecrio Inc., a pioneer in next-generation communication and commerce services for mobile phones, today announced the appointment of Ms. Randy Granovetter as the company's new Chief Executive Officer, effective immediately. Current CEO and Founder Nagesh Challa remains part of the Ecrio executive team and continues as Chairman of the Board and Chief Strategy Officer.

Ms. Granovetter previously served as General Manager of Innovations at Microsoft's IdeAgency. The IdeAgency served as a catalyst for innovative thinking throughout the industry giant, giving employees and executives a forum in which to collaborate on new ideas and develop those concepts into working prototypes. Before joining Microsoft, Randy was the Founder and CEO of JABRA Corporation; President of Blyth Software Corporation; President and Founder of Digital Orchid; and Vice President at Qualcomm, where she championed the company's enterprise applications and services for the wireless internet.

"We are delighted to find a person of Ms. Granovetter's business experience and intellect to lead Ecrio", said Mr. Challa. "The company has already built strategic relationships with many of the world's leading companies, including NTT DoCoMo and Visa. As Ecrio's business expands, Randy's credibility, industry contacts, and knack for innovation will serve the company well."

Ms. Granovetter said, "I was introduced to Ecrio during my tenure at Microsoft, and was impressed by the company's strategic position, blending both mobile communications and commerce. I see Ecrio as the 'Federal Express' of mobile services: the only company capable of building end-to-end solutions, tracking data for operators and consumer product companies from person-to-person interactions through redemption at the point-of-sale. I inherit a talented mobile communications and e-commerce team and, with their help, look forward to fulfilling this vision."

About Ecrio

Ecrio is the leading supplier of real-time communication and commerce client software solutions for the mobile industry. The company's mobile communication solutions include Instant Messaging (IM), Push-to-Talk over Cellular (PoC), Video Share, Voice-over-IP (VoIP), and the IP Multimedia Subsystem (IMS) Client Software Framework that enables compelling mobile communications client applications and use experiences. The solutions are based on industry standards and are interoperable with mobile service systems worldwide. The company's mobile commerce solutions include Near-Field-Communications electronic payment clients and MoBeam® mobile barcode beaming and redemption solutions. Ecrio was founded in 1998 and is headquartered in Cupertino, California USA with R&D and support centers in Cupertino, Japan, Korea, and India. The company is privately held with external funding provided by leading investment firms and leading companies including NTT DOCOMO and Visa, Inc.

Ecrio and MoBeam are registered trademarks of Ecrio Inc.

For more information, contact:

Larry Loper
Ecrio, Inc.
+1 408 366 7900 x 104

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