December 8, 2008
Powered by the latest version of Celltick's LiveScreen Media, the new service allows millions of Globe Telecom customers to receive entertainment, news, sports, business and lifestyle teasers, as well as advertising and operator promotions, direct to the idle screens of their mobile handsets. The content broadcast to each customer will be segmented according to their historical responses, geographic location, the time of day and individual demographic - ensuring that all content is relevant to the person who receives it.
Under the new partnership, which went live in November, Celltick's managed service team will work with the dedicated content specialists at Globe Telecom to create a relevant, high-quality user experience for subscribers. The service will support Globe Telecom's penetration into the Philippines mobile market, while also enabling the company to generate additional services from data usage, advertising and additional network value-added services. Globe Telecom counts leading Asian network operator SingTel as its key shareholder providing the stability necessary behind an implementation of this size.
Minette Navarrete, Head of Multimedia Business Group of Globe Telecom, said: "Globe Telecom strives to transform the lives of its customers through the services it provides. This new partnership with Celltick will provide us with a unique opportunity to deliver a wide range of relevant content directly to our customers' phones, which we believe will further enrich many aspects of their lives. It will also position Globe Telecom as a leading provider of mobile content services in the Philippines as we strive to be at the forefront of development in this burgeoning sector of the mobile market."
Stephen Dunford, CEO of Celltick, said: "Celltick is proud to be working with Globe Telecom on the management of this new service. As the market leader in mobile marketing on the idle screen, we believe Celltick is well placed to drive forward future growth of relevant mobile marketing to customers, in a territory with a high mobile subscriber base. Mobile service users in the Philippines are expected to grow 15% annually to reach 73 million by 2010, which makes the country a very attractive territory for the company."
About Celltick www.celltick.com
Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreenT Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators. Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents. Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.
Globe is a leading telecommunications company in the Philippines. Our mission is to transform and enrich lives through communications by way of our vision of making great things possible. Through our renewed commitment to "enriching lives through ease and relevance", our goal is to enrich everyday communications by simplifying and removing obstacles in communication technology so that we bring our customers closer to what matters to them most. We strive to create and deliver products that are relevant to our customers' needs and are easy to understand and use, and are delivered with warmth and knowledge.
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