Web/Device Solution Focuses on Healthy Grocery Offers; Toronto's Sweet Potato Grocery is First Pilot

January 13, 2009
Toronto, Ontario, Canada & Cupertino, CA, USA

Wellness Heroes Inc., a Toronto-based business dedicated to helping improve the health of mind, body, spirit, communityand planet, today launched an Internet-based service offering paperless digital coupons, powered by Ecrio's MoBeam® barcode service. The trial will take place at Toronto's Sweet Potato, a leading organic grocer, with all redeemed coupons 'cleared' by industry giant Inmar.

The MoBeam solution is a small, keychain-based digital device that can download coupons from a Website and then, with patented technology, "beam" a small light to transmit specific barcodes directly into the laser scanner at checkout. For this pilot, Wellness Heroes has assembled "green" and organic coupons from leading consumer goods companies including Seventh Generation, Kettle Foods, Neal Brothers, Liberté Organic Dairy and Nutrisoya. Sweet Potato shoppers will be offered the loan of a MoBeam Greenthing-eT device, pre-loaded with coupons. At checkout, the shoppers simply "beam" selected coupons to take advantage of multiple offers.

Robert Dunlop, Vice President of Strategic Alliances for Wellness Heroes, says, "We are excited to launch the very first 'green' MoBeam device right here in Toronto. The world benefits when we embrace emergent technologies and green space in union. We call the device the"Greenthing-e".

"The pilot gives us a chance to test the solution in a live consumer environment, giving The Sweet Potato shoppers a fun and enriching shopping experience while saving them money - it's a win-win for all parties. We expect a successful trial here and will quickly roll out the product through registered charities, which can use the Greenthing-eT for fundraising initiatives. General retail partners will sell the Greenthing-eT at checkout later this year, while Wellness Heroes continues to build partnerships with participating retailers and vendors."

Charities will find the new device extremely helpful for driving fundraising and awareness of their causes. Neil Hetherington, CEO of Habitat for Humanity Toronto, says, "Habitat for Humanity Toronto is pleased to partner with Wellness Heroes. By selling this great new product, we can raise more funds for much-needed affordable housing"

"This offering is a breakthrough for digital, consumer-driven couponing," added Larry Loper, VP marketing for Ecrio, a Silicon Valley innovator in mobile communications and commerce solutions. "It offers truly paperless coupons and a method to redeem them at checkout with no change to installedpoint-of-sale hardware. This truly is a first step toward eliminating paper from the current 300-plus billion couponing system."

Want to know about Greenthing-e? Please visit www.greenthingE.com

About Ecrio


Ecrio is the leading supplier of real-time communication and commerce client software solutions for the mobile industry. The company's mobile commerce solutions include Near-Field-Communications electronic payment clients and MoBeam® based mobile barcode beaming and redemption solutions. Ecrio was founded in 1998 and is headquartered in Cupertino, California USA with R&D and support centers in Cupertino, Japan, Korea, and India. The company is privately held with external funding provided by leading investment firms and leading companies including NTT DOCOMO and Visa, Inc.

Ecrio and MoBeam are registered trademarks of Ecrio Inc.

For more information in Canada, contact:

Media Relations Contact

Peter Scott
Wellness Heroes Inc.

In USA, and outside of Canada, contact:

Media Relations Contact
Dave Beebe
Ecrio, Inc.
408.366.7900 x 158

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