NEATO ROBOTICS INKS EXCLUSIVE DEAL WITH TARGET

December 13, 2011

Newark, Calif

Neato Robotics®, a Silicon Valley company that pioneers new technologies and products to free people from household chores, today announced it has signed an exclusive deal with Target to distribute its new Neato XV-12 all-floor vacuum cleaner as the retail giant's robotic vacuum cleaner of choice. The Neato XV-12, a Target exclusive, is currently available at Target.com and will be available at more than 1,750 Target retail locations across the U.S. beginning on October 16, as part of the retailer's national product refresh leading up to the busiest shopping season of the year.

The Neato XV-12 vacuum cleaner is designed to automatically and intelligently clean homes on a daily basis, ensuring clean floors and more free time for its owners. It cleans all types of floors and carpets and is the ultimate home appliance for everyone including working adults, busy families and pet owners. The Neato XV-12 is designed to pick up dirt, debris, and pet hair and includes a specially designed brush that avoids tangling. Its automatic daily cleaning reduces contaminants like pet hair, dust and pollen that can cause allergies and asthma.

"In today's busy world, it is difficult to find time to do all that we want and need to do. The Neato automatic vacuum frees up your valuable time and keeps your home healthy and clean so you don't have to do it," says Warren Flick, CEO of Neato Robotics, Inc. "Our mission at Neato Robotics is to deliver new and innovative products that save consumers time and keeps their homes neat and clean."

The Neato XV-12 automatic vacuum, which is available in a new Misty White color, can only be purchased through Target. In-store Target shoppers interested in seeing the new Neato XV-12 in action can simply scan the Quick Response (QR) code on the Neato box to see its full features and functionality using their smartphones or mobile devices. The Neato QR code will be available in store and in promotional flyers during the holidays to make it even easier to see it in action. The QR code and product images are available at: http://www.neatorobotics.com/branding, and a video of the new Neato XV-12 in action is available for viewing and embedding on the Neato Robotics YouTube channel: http://www.youtube.com/neatorobotics.

Key Features and Benefits

Some of the innovative features and benefits of the Neato XV-12 automatic vacuum cleaner include:

10. What are the key features and benefits of the Minerva platform? The core Minerva platform comes with a rich feature set for the delivery of pay-TV services (e.g. Live TV, VOD, PPV, STB and network based DVR, Catch-up TV, Restart TV Pause of Live TV, Widgets and more). Minerva has recently enhanced its platform with new features including adaptive streaming support and seamless integration of Internet video content. Minerva xTVFusion also takes advantage of new client technologies (e.g. HTML 5) to provide a more advanced user experience on a variety of connected devices.

Availability and Pricing

The Neato Robotics XV-12 automatic vacuum cleaner is available exclusively at all U.S. Target retail locations and online at www.target.com.The suggested retail price is $399.99. For more information, please visit www.neatorobotics.com or www.Target.com,

About Neato Robotics

Based in Silicon Valley, California, Neato Robotics, Inc. was founded on the idea that it's possible to create robots that are smart enough to perform household chores as intelligently and efficiently as a human. The company is dedicated to improving consumers' lives, allowing them to spend less time cleaning and more time with their families and friends. The team of Neato engineers has squeezed innovation from commodity computing products - creating a smarter, more powerful automatic vacuum cleaner than any previously seen on the market.


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